Skip to content
Broker Launch
The Journal
Broker Story18 February 2026·David Lawless

A direct route to market for a lead-gen pro

Some brokers arrive already understanding the hardest part of the business: demand. Leon Gruneberg is one of them.

He'd spent years producing sales leads for other companies across finance, insurance and estate planning. What he didn't have was a way to turn that skill into his own book — until Broker Launch gave him a direct route to market.

"A fantastic insight into Commercial Finance Brokering. I'm very excited about pursuing this. I've produced sales leads for other companies in markets like finance, insurance, and estate planning for years. This allows me to get a direct route to market for leads. A great and well thought out package."

Leon now runs Punk Finance. The leads he used to hand to other companies, he keeps.

Individual experiences and results vary. Testimonial reproduced as given.

Ready to launch?

Start your commercial finance business.

Book a no-pressure call with the Broker Launch team. We'll walk you through the model, OrionOS and whether it's the right fit for you.